This inspired individuals to turn to online purchasing as a new experience or, if that they had shopped online before, to possibly extend the variety and quantity of their purchases. In our model, continuance intention is the dependent variable and we’ve proposed H6 that buyers who find online purchasing helpful will proceed their usage as stores revert back to ‘normal’. In the USA, the Center for Disease Control revealed a communique in June 2020 to handle the spread of COVID-19 by avoiding gatherings, practicing social distancing, washing hands and carrying masks . In the early months of the pandemic, many …
