While make-up typically noticed a decline prior to now couple of years because of COVID-19, Karmart saw an enormous spike due to its dedicated eye make-up brand Browit. Olaplex CEO JuE Wong had beforehand told WWD that misinformation and market competition negatively impacted the brand’s high and backside traces. The E.L.F Frizz Taming Hair Shine Sheets took the edge off ‘second day’ dry ends and only value 14p per sheet.
- Technology’s impact on beauty, as important as it has been thus far, doesn’t compare to what’s coming.
- Brands should make differentiating decisions to find success on this shifting and more